OVERVIEW

Certified Lawns partnered with us in 2018 due to a poor relationship with their last marketing agency and was looking for a fresh start. Unfortunately, the last agency held the client’s paid advertising data, analytics and website hostage so we had to start from scratch. Initiatives included but weren’t limited to:

  • Website Design
  • Website Development
  • Paid Search Advertising
  • Onsite SEO
  • Reporting

To start, we needed to develop a simple website for Certified Lawns to use as a platform for all digital advertising efforts and make sure it was optimized for mobile. Most of their consumer base uses mobile over desktop.

PAID SEARCH ADVERTISING

We developed a comprehensive paid search advertising strategy for Certified Lawns on both Google Ads and Bing Ads (now known as Microsoft Ads). Both platforms utilize search campaigns with no display advertising tactics. The results to-date are:

  • 34,446 Impressions
  • 1,058 Clicks
  • 33 Form Submissions
  • 208 Phone Calls
  • $10,384.55 Total Spend
  • $43.09 CPA (cost-per-acquisition)

ON-SITE SEO

On-site SEO (search engine optimization) is done by optimizing elements on your website to improve your potential rank in search engines. This could be through generalized content on your pages or even the HTML and overall structure of your website. This DOES NOT include link building initiatives or any external applications that don’t involve your website (that’s off-site SEO).

For every website sMaac Digital builds, we implement a website launch checklist that evaluates the health and potential visibility of your website to search engines. This includes but isn’t limited to:

  • Title Tags
  • Meta Descriptions
  • Duplicate Content
  • Robots.txt
  • Website Speed
  • Mobile Optimization
  • Redirects

At the end of the launch checklist, we’ll submit your website to Google, Bing and Yahoo! to confirm that each search engine isn’t receiving any issues and to update the search engine results pages with your optimized website.

certified-lawns-website-final

OBJECTIVE

Certified Lawns partnered with us in 2018 due to a poor relationship with their last marketing agency and was looking for a fresh start. Unfortunately, the last agency held the client’s paid advertising data, analytics and website hostage so we had to start from scratch. Initiatives included but weren’t limited to:

  • Website Design
  • Website Development
  • Paid Search Advertising
  • Onsite SEO
  • Reporting

To start, we needed to develop a simple website for Certified Lawns to use as a platform for all digital advertising efforts and make sure it was optimized for mobile. Most of their consumer base uses mobile over desktop.

certified-lawns-website-final

PAID SEARCH ADVERTISING

We developed a comprehensive paid search advertising strategy for Certified Lawns on both Google Ads and Bing Ads (now known as Microsoft Ads). Both platforms utilize search campaigns with no display advertising tactics. The results to-date are:

  • 34,446 Impressions
  • 1,058 Clicks
  • 33 Form Submissions
  • 208 Phone Calls
  • $43.09 CPL (cost-per-lead)

ON-SITE SEO

On-site SEO (search engine optimization) is done by optimizing elements on your website to improve your potential rank in search engines. This could be through generalized content on your pages or even the HTML and overall structure of your website. This DOES NOT include link building initiatives or any external applications that don’t involve your website (that’s off-site SEO).

For every website sMaac Digital builds, we implement a website launch checklist that evaluates the health and potential visibility of your website to search engines. This includes but isn’t limited to:

  • Title Tags
  • Meta Descriptions
  • Duplicate Content
  • Robots.txt
  • Website Speed
  • Mobile Optimization
  • Redirects

At the end of the launch checklist, we’ll submit your website to Google, Bing and Yahoo! to confirm that each search engine isn’t receiving any issues and to update the search engine results pages with your optimized website.