OVERVIEW

GoVacMan partnered with us from 2017 to 2018 in an effort to expand business in a new location they wanted to target and develop them a modern website they could easily use and love. Initiatives included but weren’t limited to:

  • Website Design
  • Website Development
  • Paid Advertising
  • Onsite SEO
  • Reporting

To start, we needed to develop a website that could handle a surplus of mobile traffic, but not shy away from the commercial desktop users.

PAID ADVERTISING

We developed a comprehensive paid advertising strategy for GoVacMan on Google Ads that included search ads and remarketing. The results to-date are:

  • 79,985 Impressions
  • 472 Clicks
  • 35 Form Submissions
  • 50 Phone Calls
  • $3,007.72 Total Spend
  • $35.39 CPA (cost-per-acquisition)

ON-SITE SEO

On-site SEO (search engine optimization) is done by optimizing elements on your website to improve your potential rank in search engines. This could be through generalized content on your pages or even the HTML and overall structure of your website. This DOES NOT include link building initiatives or any external applications that don’t involve your website (that’s off-site SEO).

For every website sMaac Digital builds, we implement a website launch checklist that evaluates the health and potential visibility of your website to search engines. This includes but isn’t limited to:

  • Title Tags
  • Meta Descriptions
  • Duplicate Content
  • Robots.txt
  • Website Speed
  • Mobile Optimization
  • Redirects

At the end of the launch checklist, we’ll submit your website to Google, Bing and Yahoo! to confirm that each search engine isn’t receiving any issues and to update the search engine results pages with your optimized website.

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OBJECTIVE

Verdure Sciences partnered with us back in 2017 to help fulfill all of their previous and future marketing initiatives. These included but weren’t limited to:

  • Website Design
  • Website Development
  • A/B Testing
  • Inbound Marketing
  • Onsite SEO
  • Reporting

When we first met, Verdure Sciences had a handful of different brands spread across their own individual domain names. Our first initiative was to combine the secondary brands under a single umbrella brand (Verdure Sciences) and to give the website a complete modern overhaul.

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INBOUND MARKETING

At the time, Verdure Sciences was using a CRM software that they didn’t like, was confusing for their staff to utilize properly, and just wasn’t a great fit for their company. There were duplicate records, mismanaged contacts, and no organizational structure to help them manage their relationships and become more profitable along the way. Being a HubSpot certified company, we recommended switching over to HubSpot’s marketing software and CRM. This gave Verdure Sciences the potential to:

  • Marketing
    • Send Email Campaigns
    • Create Landing Pages
    • Manage Social Media Accounts
    • Manage Blog Content
    • Develop Automated Workflows
  • Sales
    • Track User Engagement
    • Implement Lead Scoring
    • Manage Deals & Tasks
    • Become More Organized

ON-SITE SEO

On-site SEO (search engine optimization) is done by optimizing elements on your website to improve your potential rank in search engines. This could be through generalized content on your pages or even the HTML and overall structure of your website. This DOES NOT include link building initiatives or any external applications that don’t involve your website (that’s off-site SEO).

For every website sMaac Digital builds, we implement a website launch checklist that evaluates the health and potential visibility of your website to search engines. This includes but isn’t limited to:

  • Title Tags
  • Meta Descriptions
  • Duplicate Content
  • Robots.txt
  • Website Speed
  • Mobile Optimization
  • Redirects

At the end of the launch checklist, we’ll submit your website to Google, Bing and Yahoo! to confirm that each search engine isn’t receiving any issues and to update the search engine results pages with your optimized website.

A/B TESTING

A/B testing is the practice of testing two versions of a webpage against each other to determine which version performs better / converts more users. For Verdure Sciences, our current tests included a new secondary brand page design and optimized contact page.

  • Results:
    • There was a 72% improvement in average time on page against the control.
    • There was a 23% improvement in bounce rate for the new secondary brand page against the control.
    • Month over month, form submissions increased by 41.8% compared to last year’s m/m increase of 3.17%.
    • Year over year, form submissions increased by 20%.

We are still tracking more long-term analytics for this test and will post results when we get them!