We developed a comprehensive paid search advertising strategy for Certified Lawns on both Google Ads and Bing Ads (now known as Microsoft Ads). Both platforms utilize search campaigns with no display advertising tactics. The results to-date are:
- 34,446 Impressions
- 1,058 Clicks
- 33 Form Submissions
- 208 Phone Calls
- $10,384.55 Total Spend
- $43.09 CPA (cost-per-acquisition)
On-site SEO (search engine optimization) is done by optimizing elements on your website to improve your potential rank in search engines. This could be through generalized content on your pages or even the HTML and overall structure of your website. This DOES NOT include link building initiatives or any external applications that don’t involve your website (that’s off-site SEO).
For every website sMaac Digital builds, we implement a website launch checklist that evaluates the health and potential visibility of your website to search engines. This includes but isn’t limited to:
- Title Tags
- Meta Descriptions
- Duplicate Content
- Website Speed
- Mobile Optimization
At the end of the launch checklist, we’ll submit your website to Google, Bing and Yahoo! to confirm that each search engine isn’t receiving any issues and to update the search engine results pages with your optimized website.