At the time, Verdure Sciences was using a CRM software that they didn’t like, was confusing for their staff to utilize properly, and just wasn’t a great fit for their company. Being a HubSpot certified company, we recommended switching over to HubSpot’s marketing software and CRM. This gave Verdure Sciences the potential to:
- Send Email Campaigns
- Create Landing Pages
- Manage Social Media Accounts
- Manage Blog Content
- Develop Automated Workflows
- Track User Engagement
- Implement Lead Scoring
- Manage Deals & Tasks
- Become More Organized
On-site SEO (search engine optimization) is done by optimizing elements on your website to improve your potential rank in search engines. This could be through generalized content on your pages or even the HTML and overall structure of your website. This DOES NOT include link building initiatives or any external applications that don’t involve your website (that’s off-site SEO).
For every website sMaac Digital builds, we implement a website launch checklist that evaluates the health and potential visibility of your website to search engines. This includes but isn’t limited to:
- Title Tags
- Meta Descriptions
- Duplicate Content
- Website Speed
- Mobile Optimization
At the end of the launch checklist, we’ll submit your website to Google, Bing and Yahoo! to confirm that each search engine isn’t receiving any issues and to update the search engine results pages with your optimized website.
A/B testing is the practice of testing two versions of a webpage against each other to determine which version performs better / converts more users. For Verdure Sciences, our current experiments yielded the following:
- A 72% improvement in average time on page against the control.
- 23% improvement in bounce rate for the new secondary brand page against the control.
- Form submissions increased by 41.8% compared to last year’s m/m increase of 3.17%.
- Form submissions increased by 20% over last year.
We are still compiling long-term analytics for our experiments and will update our information when we have them.